By Jeff Wuorio
Not long ago, a diary was a deeply personal thing — a journal of thoughts and observations, kept under lock and key and often buried in a dresser drawer.
The Web has a way of changing things as we know them. Now, a diary of thoughts, observations and insight — posted on the Internet — may be a way to boost your business.
Web logs, or “blogs,” are more than a passing Internet fancy, and they’re not confined to the worlds of politics and high-tech. They also have become a way to engage readers and potential customers of businesses big and small.
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By Jeff Wuorio
A Web log, or blog, can be a boon to your business. In an accompanying article, I offer reasons why business owners and managers might want to establish themselves as bloggers.
But now comes the inevitable question: How do you get started?
Here are seven tips to get your Web log up and blogging.
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By Craig Fifield
It’s the online equivalent of word-of-mouth advertising. And just like its offline cousin, it’s the most effective way to get new business.
This advertising mode is known as “link building,” and it involves getting other Web sites to link to your site. It’s like one of your neighbors recommending a good plumber or handyman; it carries more weight than if a person just stumbled across your Web site.
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By Jeff Wuorio
Many of the people who write blogs today simply want to share their opinion on something. But then there are the business-minded folks, who have found a way to use blogs, or Web logs, to bring in a little extra cash too.
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