Blogs, short for web logs, are the heavy trend in a revolution that the media has been facing in the past couple of years. Blog posts, are to newspaper columns what Joe-submitted 10-minute YouTube shows are to 45-minute Soap Operas.

They’ve become mainstream. They’re here to stay. Everyone and his dog is blogging nowadays, including genuinely smart people who teach Princeton and MIT students (Paul Krugman‘s readership is massive).

The real questions are why, and how.

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