Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.
I was watching the news on TV last night and there was a warning about buying puppies as Christmas presents. There’s nothing worse than visiting the kennels in the new year and seeing all those unwanted dogs that were chosen as presents because they were so cute at the time. Read the rest of this entry »
ALEXA WEIGHS IN…
For those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site. Read the rest of this entry »
If it wasn’t for my blog, I wouldn’t make any online sales at all.
It’s true that I have a “regular” website, my so-called “main website,” which I first set up to sell my goods, in this case, men’s and women’s health products. It’s my workhorse, the source of most of my revenue. Most of my sales resulted from generic listings in the search engines, particually Google. Read the rest of this entry »
Blogs Are the Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to. Every day we’re bombarded with over 4,500 marketing messages. And frankly I’m sick of it! But blogs are different. Blogs are a two-way conversation between blogger and bloggee (plus all the readers in between). Through commenting and cross-linking, you can share feedback. You can build your network. You can become, dare I say it, an Internet celebrity! Read the rest of this entry »
It’s fair to say that blogging has taken the Internet by storm over recent years. And it’s no surprise that today there are hundreds of thousands of new blogs being launched every day.
But as a home-based business owner, should I have a blog?
It seems everyone these days is talking about blogging. Everywhere I go, I find articles and forums devoted to this craze. I also have heard from many home business owners who are trying to figure out what a blog is and how they can use one to their benefit.
Many of my small business clients ask me: “What is a blog and do I need one?” As a marketing consultant and business coach, I too had to address those questions in my own business.
Before I address the following questions:
* What is a blog? and
* What can a blog do for my business?
let me pose a few “What if . . .” questions to you.
In recent years, it’s been pretty obvious that “blogging” (Web + Log = Blog) has simply taken over the internet.
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